Sunday 29 September 2013

Reebox Advert Analysis




As shown in the advert above, the only colours which have been used are black and white. The colour black has a negative connotation as it portrays that 50 cent could be not such a great person; ‘Thug’, ‘Gangster’, etc. who has committed many crimes and has been to jail as a result. However this color that has been used could also have been used to portray the fact that 50 cent could be a very powerful and dominant person. Using this color brings a very negative feeling to the audience, because in most scenarios, black is used in order to show serious situations, such as crime and deaths. 50 cent being a person, who in the past survived 9 shots, shows that he is a person of power. In this advert, they are not specifically advertising one product but they are advertising the brand as a whole, and for this reason have used a celebrity, as they know that he is well known. This is more likely to have a good effect on the audience as they will be attracted to it, however as 50 cent is known for being a former criminal; this may portray a bad image, and may not attract the audience as much. This shot used in the advert is a Close-up. These are the shots used in order to focus on a specific item/subject. In this advert, the main subject that is being focused on is not only 50 cent but the quotation alongside it. The main subjects we look at in this advert are 50 cent, the quotation and the fingerprints in the background. This has been intentionally done in order to grab the audience’s attention. These things shown within the advert portray the fact that 50 cent is a changed person, and despite the challenges he has faced, he is a different person. A dark and gloomy look has been created within the advert by the use of low key lighting. This portrays a crime sort of scene, which goes well with the fact that 50 cent is in the advert

The dominant reading of this print advert is that the brand and products that are sold are aimed at youngsters, whom listen to 50 cent and the negotiated reading is that a certain amount of the audience may look at the other side of the advert and think it is aimed at those that have been in a similar situation to 50 cent.  Finally oppositional reading could be that Reebok is fully aimed at those that have been in the same situation as 50 Cent, and by wearing Reebok products you are classed as the right person, or in their language, a ‘Gangster’.


Media Consumptions

Newspapers

Which daily newspapers do you read?

To be honest, I don’t really read newspapers much, however if I do read one it is always ‘The Times’. The time when I will read this is when I’m sitting on the bus, train, other public transport or when I’m bored, as I generally am not much of a reader.

What sections of newspapers do you turn to first, and why?

The first section that I will always turn to when reading The Times, is the one in which most serious and life taking situations are written in. These are what I find interesting and also helpful as I can gather what is going on within my area.

What kinds of stories do you usual read and why?

As I am not much of a sporty person, I tend to avoid the Sports section as there is no point in reading about something I am not interested in.

What kind of stories do you usually read and why?

I normally read stories to do with crime. This is because, these articles engage me alot as they teach me about what happens to people in life and also teaches me things that I do not know and makes me more aware of the society we live in today. This section not only engages me but also makes me want to carry on reading to find out more issues within the society and the people in it.

Do you, or someone else, buy the newspaper you read?

Within my family the only person that reads ‘The Times’ is my brother, and he tends to purchase it and give it away to one of his peers, however I tend to read it when I find it on public transport or in public places, such as the doctors, were they have free ones to read.

Magazines

What magazines (if any) do you buy regularly? Why?

I am not much of a magazine collector, however if I do get them, I tend to buy teen magazines, which are full of the latest gossip and have a huge section of the latest fashion. This means that I am able to keep up with the day to day fashion and know what is in when. It also gives me something to read that interests me and keeps me entertained, when I am bored and have nothing else to do.

What sections of the magazines do you read and not read, and why?

I don’t tend to read the section with the stories in them, as I am more interested in real life situations, than non-fictional.


Approximately how many hours a week do you spend watching television?

Depending on how much work I have from school, I watch TV. Approximately, when I have a small amount of work, I watch around 25 hours of TV per week. However on normal school days, I watch around 30 minutes of TV per day, or even an hour if I’m lucky.

What times of day do you usually watch television?

During the normal school week, I tend to watch Television for a short period of time when I come back from school, at around five in the evening. On other days I tend to sit and watch it at night time, together with the family.

What programmers do you like the best and why?

I find any comedy and entertaining programme the best. Two of the best ones I watch are both based on families and are both as funny as each other, these are: ‘The Middle’ and ‘The Modern Family’.

Do you watch alone or with others?

A majority of the time, I watch these programmes with both my brother and my sister, and sometimes my mother. In addition to this, some of the time I do tend to have time alone and watch it on my own as well.

If you watch with others, who decides what you will watch?

If I watch the television with both of my siblings or even one of them, we both have to equally share the remote, and the time we watch the television.

Radio

What stations do you like the best and why?

The radio stations I like the best are Kiss FM, Capital FM and Buzz Asia. The first two, because it keeps me updated with the latest RNB and the third one because it keeps me up to date with the latest Indian songs. 

Approximately how many hours a week do you spend listening to the radio?

Within a week, I tend to listen to more of the radio than I watch TV, so within I week, I approximately listen to around 35 hours of it.

What times of the day do you usually listen to the radio?

A majority of the time I listen to it whilst I’m doing my work, however I also listen to it when I’m doing my chores as the kitchen has a radio with surround system all over it and it keeps me motivated whilst doing the work around the house.

What stations do you dislike the most and why?

One of the stations I dislike the most is Classic FM. This is because I don’t enjoy listening to such soft and soothing music, as I feel there is no beat and is just too dead for me. I’d rather go to sleep than listen to it.

Do you listen alone or with others?

When listening to the radio, as I work alongside my sister at home and she enjoys the same radio stations as me, she tends to listen to the radio with me. In addition to this we also listen to the radio stations together as a family in the car.

Where do you listen to the radio?

I listen to the radio, in the car, in my room, kitchen and even in the bathroom when i’m having a shower.

Cinema

What films, if any, have you seen in the cinema in the last month?

Within the last month I have been to see ‘Monsters University’ and ‘Meet The Millers’

What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand?

I don’t tend to watch many movies, however we did rent out one of Mr Beans old movies as it never gets old!

Who else watched the films with you?

When I watch films, or go to the cinema I tend to go with the family or with my friends.

Who decided what films to watch?

When it comes to the decision of what films are watched, we either decide civilly amongst ourselves as friends, or as family, we decide amongst siblings and vote.

Internet

How often do you access the internet?

I access the Internet every single day.

Where do you access the internet? At home, at college or school, or at work?

I access the Internet at both my home and my school as I have work to do in both places.

What are the main sites that you access?

A majority of the time ‘Google’ is the main site that I use, as I need to do research for specific information. In order to complete media work I also have to access my blog. In addition to work, I also use it to access social networks, such as ‘Facebook’ in order to contact my peers and socialise, etc.

What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?

The main reasons for accessing these sites are due to work that has been set by the teachers at school and in order to communicate with my peers at school.

What other activities (if any) do you do whilst accessing the Internet?


In addition to the reason why I have to access the Internet, I also use the internet for a various amount of reasons, such as to Skype, which is video calling people from anywhere, in order to see my cousins from abroad, play games, and socialise with my friends online

Monday 16 September 2013

Why I Decided To Chose Media As An A Level .....

The main reason as to why I chose Media as an A level, is because in my first year of A levels, which was last year, I chose a subject that I didn't enjoy and found that I didn't really put much effort into it. For this reason I decided to drop this subject and go for something that I would not only enjoy but would find interesting so that I would put in the effort in order to get the grades. Also many of my other peers had said how fun and interesting media was and this is what made me chose Media. A majority of people whom I asked about Media, also said that the teachers within the school itself, taught Media with a passion and are always willing to help in order to get the highest grade possible. Which made me realize that I could do well in this subject. By also doing additional research I came to know that Media would be suitable for me as I enjoy doing coursework over exams, and this is not a purely exam based subject and is also based on coursework. In addition to this, it goes well with the other subjects I do which is applied busness; mixture of both business and finance. By doing these subjects, I will have a wide area in which I could go in to as a career.