Ill Manors: Instagram

How has Ill Manors used the Instagram Platform to promote Ill Manors?

The way in which Instagram has been used in order to promote the film is by putting pictures up of the scenes, actors, behind the scenes, posters, etc. These all help in order to attract the audience, especially those that are a fan of Plan B, as seeing his face will want to make him watch it. 

Choose three particular images/posts and explain why they are effective in promoting the film.

This is effective in promoting the film, as it shows all teenagers and young teenagers, who seem to be trouble, looking at their actions, with hands in the air, one with his mouth wide open. This makes one want to watch it and find out more. Additionally, the fact that Ben Drew is in it, is most likely going to appeal to those who are a fan of him, and therefore will encourage them to watch it. 

Putting this up on Instagram, shows clearly to those that do not know, that it is a film, and it is out on dvd. This helps to promote the film as it makes sure people are aware that it is out. With the gun in the hand, and a rebel looking male at the front, it makes one automatically begin to think, as to what it could be about. And will help to promote as it will appeal to teenagers.

Finally this picture of the Ill Manors Soundtrack Album, also helps in order to promote the film, as it is clearly linked to the Film, with the Plan B sign on it, and Ill Manors written on it in bold, encouraging one to listen to the soundtrack, then to watch the film. 


What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags accross social media? Why is this important?

#illmanors
#favefilm
#watchitifyouhavent
#loveit
#planb
#gangster
#innovative

There is a lot of consistency, in using the hashtag Plan B, Ben Drew, Gangster and Ill Manors, clearly because they all link to the film, and the word 'gangster' being used because of the actions of Ben Drew. The consistency of using those hashtags are important, as they create a link with the film and the picture that has been put up, making it clear to those that are not aware that it is a film.