Target Audience
For our production, our chosen target audience
who we wish to attract the most are those aged between 16 and 35. The reason
for this is because people that are in this age range are most likely going to
enjoy watching a good quality movie which has something in it for them ie, to
scare them. For this reason we have chosen that our target audience will fall
under Young and Rubicams Psychographic Groups of Explorers & Reformers For
our clip, the Demographoc groups suggest that those whom are classified and
come under the group D and E are most likely to watch horror/thriller genre
films and for this reason a majority of those that it will appeal to will be
students, casual workers, skilled and unskilled workers. According to research
our target audience are currently watching programmes such as Charmed, Vampire
Diaries, Sherlock, Twilight and the Walking Dead. These are all programmes
which come under the same genre of horror/thriller and have been successful and
continue to be a success, and are also of good quality, therefore it shows us
that our idea and plan could be a success and our targeted market could be
appealed to our film.
Audience Focus Group Pitch
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