Ill Manors: PlanBuk Channel - Youtube

How was the planbuk Youtube Channel used to promote the Ill Manors Film?

As the youtube channel shows the trailer of the movie, including exclusive scenes which are in the film, this clearly shows that they are promoting the film. The use of the music in it as well with the channel shows the link. 

Find examples of synergy or cross promotion between the PlanBuk Youtube Channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

The PlanBuk Channel cross promotes the music videos with the film. The way in which this is done firstly is through having the music video from Ill Manors playing, and instead of having scenes from the film, they show another side to the reality of the film. With the narrative in the background however, they do not state everything, however they do mention the main parts. Relating to the film Ill Manors, this appeals to those that watched the film, and those that are fans of Ben Drew. 

What links to other social networking sites can you find on the PlanBuk Channel homepage?

The links to social networks that are found on the PlanBuk Channel homepage, are Twitter, Sound Cloud, Google+ and Facebook.

Print Platforms; Plan B

What are the key conventions that help you identify the text?

The way in which one can tell that this is a film poster is due to the fact that it has the release date on it, as to when the film is due to come out, this is shown at the bottom. In addition to this, there are also ratings on it, as shown at the top left of the poster and top right, an example being 'An Absolute Must See'. By Placing these on the poster attracts the audience in to watching the film, as it makes them curious and they begin to think what is so good about it, that it is 'an absolute must see'. Writing Ill Manors in the middle in such big writing is a good way in appealing to the audience, and in order to help make the title stick into their memory, allowing them to remember to watch it. Also having 'Plan B Presents' written on the front of the poster, just above, were Ill Manors is written, makes those that are already fans of Plan B, want to watch the film, making it appeal and attract the audience even more.

What design features help promote the Ill Manors Brand?

The many different ways in which the design features help in order to promote the Ill Manors brand firstly, is by placing the image of an urban estate as the background of the poster. This shows were the film is based, and with Aaron holding a gun, shows that the film is based on those that live in those kind of areas and that there is a horrible reality of East London and not everything as great as it seems. The fact that the background image is also black and white, also connotes danger and the not so great side of leaving in an estate, as it makes it seem gloomy and scary.

What examples of synergy can you find with the broadcast platform or other print examples?

As Plan B is already well known for being a music artist, not only is his film being promoted, but so is his film at the same time.




What are the key conventions that help you identify the text?

The key conventions are the fact that the poster has been made in order to convey the message that the album is due to come out soon. The color scheme that has been used, has been used in a clever way as it is black and white and shows the black and white image which shows the urban background. Having Plan B's Signature on it also shows the audience his autograph. In addition to this, there is a logo of the music label on top of the poster. Having this, makes the music look proper, and more realistic, that it is something serious.

What design features help promote the Ill Manors Brand?

There are many different features that have been used in order to promote the ill manors brand. As shown in the poster, he is smoking and is wearing a hoody. This shows the type of stereotypical boy living in an estate, and shows exactly what kind of characters are in the film. Additionally, the fact that the urban area is shown, promotes the film. This is due to the fact that the film is mainly based in urban estates. The fact that the music used in the background also tells the narrative and what life is like as a child in an estate, also helps in order to understand the story.

What examples of synergy can you find with the broadcast platform or other print examples?

Having the title of the film on the poster, which has actually been made for the music album, helps in order to promote the film and is one of the synergies. Another example of synergy, is the way that the music album is played throughout the whole of the film as the narrative. As long as being promoted as an album itself, it is also promoting itself throughout the film.



What are the key conventions that help you identify the text?

The key conventions in this, are the way the ratings are shown from different reviewers from newspapers and magazine. Another example of key conventions shown is the way in which the film is being shown/promoted. Examples of this, is where it is stated, Blu-Ray and Dvd.

What design features help promote the Ill Manors Brand?

The features that help in order to promote the film and the Ill Manors brand, is the fact that he is holding a gun. This creates a bad and rough appearance to those that are looking. And the background colors and image of the estate slopping inwards also creates the effect and conveys were the film is going to be set. Showing a very dull place, connotes what kind of film it is.

What examples of synergy can you find with the broadcast platform or other print examples?

The synergy that is being used on this is were 'Plan B Presents' has been written as this is what is likely to pull a majority of his fans towards the poster and make them want to watch the film. At the same time it is also promoting his music.

Ill Manors Research Task

Research all the Institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was.

The institutions which were involved in the entire production of the Film Ill Manors were BBC Films, Aimimage and Film London.

How much did Ill Manors cost to produce (its budget)?
In order to produce the film Ill Manors film, it cost a total of 100,000 pounds.
 

How was Ill Manors funded?

The fact that Plan B had no experience whatsoever meant that he wasn't able to be funded for the film. However as he produced two shots that he had personally directed himself, this meant that he had enough experience, and only then were institutions prepared to fund him and they did.

What is the target audience for Ill Manors?

For Ill manors the main target audience of the film I believe is mainly for those that do not understand that children have reasons for their actions and that they do not just behave bad because they want to. Ill manors, shows the many different ways in which council state children go through everyday struggles and by showing these, try to convey the reasons behind their actions. The target audience may also be for those that are in a similar position to those in the film, as they are able to relate to themselves, and after the film being the produced, this may have also made them feel valued. Age wise, the target audience for this film is specifically for those aged between 16 – 30. As they are free from restriction, I believe that the film falls under the psychographic group of reformers. Finally as it appeals to younger people of society, such as the lower working class, it fits in the demographic groups, C,D, and E.

Who is the main distributor of Ill Manors?
The main distributor of Ill Manors is Revolver Entertainment.

How was Ill Manors promoted using the broadcast platform?

 Plan B was interviewed by many different radio channels and hosts in order to promote his film, which helped in order promote the film to the wide variety whom listen to the radio. Additionally he also featured on chat shows, such as one called Jonathon Ross, and this also helped to promote the film to those who don’t listen to the radio.

How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer?

For Ill manors the trailer contains a lot of different ways in which they hook the audiences towards their narrative. The first thing that is of narrative that brings attention to the audience is the question that comes up when the trailer starts. This is because it automatically makes the want to know why it is being asked. In addition to this, there is also a voiceover in the film which again brings attention to the audience. Reviews are also shown in the trailer, this also hooks the audience as they know that the views are true as they are opinions of others who have watched the film, previous to them. Overall the fact that they show the characters whom are going to be in the film, also makes the audience question as to who they are and what they have been through, as they are all shown doing one thing or another, for example, dealing drugs. And by showing this, it makes them want to find out more and encourages them to watch the film and found out.

How does the trailer of Ill Manors balance plot and spectacle?
By showing all the characters in the film in the trailer and a little bit of dialogue to, gives a little bit of an idea to the audience of what the film is about. Additionally by using flashbacks in it helps to balance the plot as it makes the audience think even more as to what is going to happen in the film. 

Think about the film certificate of Ill Manors; outline what is deemed to be acceptable by this certificate.

The BBC classify as 18 above if they have;

Strong Violence

Frequent Strong Language

Sexual Violence

Horror

Blood

Sexual Activity

Real Sex

Discriminative Behaviour

Ill Manors Soundtrack and Album

The Ill manors soundtrack album which was released and produced by Ben Drew also known as Plan B was produced under a record label called Atlantic. The soundtrack itself was recorded in the Edge Recording Studio, later on released on the 23rd of July in 2012.  The difference between the production of his film and his soundtrack, was that the film was directed by himself, and the directing for the soundtrack was done by someone else in order to make sure that it was done properly.

The reason behind Plan B wanting to make the soundtrack, was because he felt that it was a great way in order to respond to the riots which occurred in 2011 involving similar children that starred in his film. This conveyed the correct message from Plan B and showed exactly what he wanted to which was the idea of children being rejected in society and the way they react to the way they feel. By showing people such as David Cameron in piles of waste and showing that they mean nothing to those in the riot, helps in order to show the reasons why the children feel they do and who makes them feel like that. As it is because of these politicians that there have been no changes and no other help given to those that come from troubled families. 

There were many ways in which Ben Drew himself decided to promote his album. He used many different methods, one way being by holding a launch party within a a secret location which as known and described by Ben himself as a 'dungeon'. It was soon after put on air live on Youtube which being a very large broadcasting platform, known well worldwide, gave him the chance to make his album known everywhere and not just in the UK. In addition to this he also performed in the BBC Radio 1 Live Lounge, which was a live session on the TV broadcasted all over the UK.

The rating that was given for the album was 4 stars, the whole album was nominated for the Mercury Prize 2012. It also came first not only in the UK charts of 2012, but in the top 10 Irish albums and Australian albums. 

Double Page Spread

Magazine Draft

Ill Manors Music Video

What target audience would the ill manors music video appeal to?

As a group we all discussed that there were many people that the music video appealed to, the people that we discussed were;

- Those that were involved in the riots
- Plan B Music Fans
- Those with no education
- Those from broken families
- Lone parent families
- Council Estate children
- Those from low financial backgrounds